Product Benchmarking

There are very less people who are aware of what product benchmarking is. In simple words, benchmarking is the technique that compares an organization’s performances with the other organizations’ and then identifies the opportunities and scope for improvement. It even involves a measure of the quality, time and cost in the comparison and learns how to do things better, quicker and cheaper.

Product benchmarking is therefore the process of designing new products or upgrading the current ones by making a comparative analysis of your competitors’ products and hence realizes the weakness and strengths of your product structure. This process involves reverse engineering as you engross yourself in re-inventing your product.

No typical methodology has been adopted for benchmarking, but one can follow these steps:

• Plan what to benchmark
• Understand the internal processes
• Determine companies to evaluate
• Gather and analyze external data
• Identify performance gaps and reasons
• Communicate and gain concurrence
• Develop an action plan
• Implement improvements and monitor

Our most dedicated team at Integral Fusion explores to the core of the products to gather sufficient information about the positives and negatives of the products. This process is followed in a variety of ways:

• Reverse engineering to understand the products’ technology and manufacturing process
• In-depth assessment of every single benchmark partner
• Survey of a large number of partners
• In-depth examination of the products

After obtaining all the information, we very tactfully translate them into actions to get an improved version of the product.

Getting started is easy, Get in touch with us to know more about this technique!